Knitting uphill

So let's say your working on a project and you have lost interest.
You've went beyond the point of no return (knit more then you really want to rip out) and it's coming out fine. It also has a looming deadline.

How do you push through?

A) Cast on a new project to avoid having a knitter's coma, and promise yourself you'll make progress on the dreaded project.

B) Deny yourself all other projects until it's done, and knit on it like a crazed person so it's out of your hair sooner.

C) promise yourself a nice bribe (yarn, cookies).

D) Stuff it under the sofa and buy Aunt Martha a nice book instead.